A content development strategy establishes the processes and creators necessary to generate your website's content. This process still needs a framework to work within to answer the question, what do we need to communicate? For that, review AVATAR's Web Content Planning Process. And to help keep track of your content, you need an effective content management solution.
AVATAR has designed 5 Strategic Content Development Stages to help you get started.
First, audit available content and identify what is available, what format it is available in, and what challenges, if any, will be faced when using that content. Start with what you have and where it is located.
Next, evaluate the quality of this content.
Next, identify content creators and task creation.
Next, content loading, building, launching, and your new website
And finally, develop content evolution and expansion.
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